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Real media text essay

Real media text essay

"Explain how significant were the Conventions of Real Media Texts in your development of creativity across your 2 years of production work."

Real media texts all have conventions and rules which helps lead to their purpose. Typical conventions have the option of either being broken or followed due to the real media texts that are already exist it would seem that creativity has been limited as they set image for a real media text. With creating a real media text it is a necessity for the creator to involve semiotics as certain real media texts have a subtext allowing the audience to identify the denotation and connotation of the media text.

In AS, my brief was to create a hip hop music magazine and to complete this successfully I had to identify typical conventions in a real media magazine relating it to the layout and structure, use of images and text, semiotics, what genre and the representation. First of all in AS we had to choose a music magazine from the chosen genre and how the positioning of the masthead and images all have an effect on the likelihood of the real media text. The use of images and text all have an importance as they are presented to be portrayed as a hip hop magazine. The purpose of the main dominant image is to help attract the audience and sometimes help personify the whole agenda of hip-hop as the model would wear plenty of jewellery and stand in a rebellious pose to help attract interest and identify the typical conventions.
In my Year 13 film promotion exercise, I made a horror trailer and to do this I identified a number of key conventions for typical horror trailers which allowed us to expand are creativity of the Horror genre. We studied the slasher sub genre and with expanding our knowledge through watching other trailers we realised that a typical convention of the sub genre portrays the antagonist to have a weapon, often a phallic object that penetrates a female antagonist which helps convey a sexualised death towards the audience. Furthermore other conventions include the antagonist wearing a mask which develops mystery behind the character. However in our year 13 promotion exercise we failed to replicate some of the typical conventions due to lack of research. We only applied the weapon which seemed to be categorised as a phallic object.  

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